It’s best practice for all organizations to refresh their branding at least once every 10 years. Our last major brand update was 12 years ago. As part of that brand refresh exercise, we introduced our tagline 'We build software. And Trust.' along with new color palette and an updated brand manual.
As we complete 25 years, we relooked at our brand, our purpose and our way forward. As part of this exercise we did a brand audit. We discovered that our organization had outgrown the ObjectFrontier (OFS) brand. We needed a brand that was more reflective of who we are today.
Our new brand is the result of extensive market research, a brand audit, internal surveys, and interviews. Bloombox is the agency we have partnered with to help create our new brand.
We have a new name. A new logo. A new tagline. A new visual identity. A new website. All of our marketing assets and internal and external branding are changing completely to align with our new brand.
Relevantz is the brand name with which we will operate, and the registered legal entities are:
Our other global entities in Norway and Sweden are currently in the process of being renamed.
As OFS reaches its 25-year milestone of continued growth, we decided to rebrand the business for better positioning of our go-to-market strategy. Part of that rebranding includes changing our name to better align with the service industry we’re in.
That’s why we are now Relevantz.
Our previous name, ObjectFrontier, took its inspiration from our flagship product, Frontier Suite. As we are no longer a product company, we found it necessary to change the name to fit the core of who we are today: a technology services firm.
Our goals, vision and focus remain the same, which is to be relevant to our customers’ business needs and their constantly changing business and technology landscape, as well as being relevant to our associates’ aspirations, satisfaction and happiness.
Relevantz means being relevant to our customers’ business needs by staying ahead of the constantly changing business and technology landscape, as well as being relevant to our associates’ aspirations, satisfaction and happiness.
Being relevant to everything we do is the core of who we are.
Our purpose is to be relevant to our customers’ business needs and our associates’ aspirations. We strive to be relevant to our customers by staying ahead of the constantly changing business and technology landscape. And we have and will always be relevant to our associates’ aspirations, satisfaction and happiness.
As OFS reaches its 25-year milestone of continued growth, we decided to rebrand the business for better positioning of our go-to-market strategy. Part of that rebranding includes changing our name to better align with the service industry we’re in.
The name Relevantz more closely aligns with who we are today and who we’ve been for the past 25 years. With this name change comes a strategic and renewed focus on being relevant to the needs of our customers and their businesses.
No, not at all. We are continuing with the same ownership and corporate structure, and we are growing at a rapid pace.
No, the ownership and corporate structure remains the same.
There are no changes in the leadership team or the authorized signatory. Everything continues to remain the same.
We are legally registered in the US, India and Canada, and we still have the provision to operate as / DBA ObjectFrontier (OFS). All transition activities are expected to be completed by the end of 2022.
There will be no impact on existing customer agreements/ contracts or engagement. Necessary contractual amendments will be done in the upcoming days to reflect this name change.
We are legally registered in the US, India and Canada, and we still have the provision to operate as / DBA ObjectFrontier (OFS).
The new name shall be communicated to the existing customer’s legal and accounts team. Our client partners and account managers will work closely with your respective legal/procurement/finance teams to make the transition seamless.
There is no specific price change in line with the rebranding initiative.
We will continue to honor the pricing commitments as per the current contractual terms in the signed agreements.
Our banking instructions have slightly changed. We will include new banking details on monthly invoices, reach out to the respective finance/procurement teams of our customers, and undertake any additional requests.
The new name will appear in the necessary tax certificates, and all others remain the same. Necessary amendments/documentation will be provided to the respective departments of our customers.
Yes, the rebranding initiative is global. The international subsidiaries of OFS will also be renamed. Our Canada and India subsidiaries are already renamed, and we are working on similar processes for our subsidiaries in Norway and Sweden.
Not at the moment. Our current global offices are in the US, Canada, Norway, Sweden and India.
We are growing, and it is imperative for any organization to expand their locations as part of their growth strategy. We will keep our customers and partners informed on any such expansions into new geographies.
Feel free to reach out to relevantz@objectfrontier.com for general questions.
For customer-specific questions, please reach out to your OFS Client Partners/Account Managers.
Interested to know more about our new branding? Share with us your details and we'll be happy to get in touch with you.